Dosi, Jungmiso _ City rice mill

About This Project

Dosi, Jungmiso(‘city rice mill’ in korean) is re-branding project of ‘Dong-ne, Jungmiso(‘neighborhood rice mill’ in korean)’, which delivers the introduction of rice culture in the countryside and the sensibility of gatherings in the neighborhood to the city. However, we found that the problem was not specific target settings and inconsistent graphics, which were reorganized into targets for those in their 50s who consumed the most rice and were interested in local communication, and emphasized a more sophisticated image of the city.

brand, branding, Design