About This Project
Be Natural is soap, also working as pencil vase or multi-use holder. Idea originated from brand “LUSH”.
Lush is cosmetic brand headquartered in UK. Their products are 100% made of vegetarian, sometimes they contain eatable ingredients such as fruit, mlik, or eggs.
We defined Lush’s core value as “Naked Nature”, cause of the above facts and their packaging style, promotions, existence of creative buying team(for finding fresh and native ingredients in every local), and idea of using nature.
So we made something new for Lush with their core value, the Lush Pot.